Green Square Elect Devices Trading is one of the leading companies in the region specialized in all kinds of Electrical Home Appliances and Air Conditioners. We are a UAE based company and have beendoing business for19 years with ourown Registered Brand GENERALTEC. Now GENERALTEC is the one of the most popular brands in Middle Eastern and African markets.




  • Green square was established in 2001 at Sharjah UAE with the entity of sole proprietor.
  • Green square hasthreewell established showrooms at Sharjah and one well established showroom inDeira, Dubai, UAE. We also haveoneproduction based in Pakistan with a total of ahundred and twenty five employees andfiftyemployees in U.A.E.


During the past 19 years of great achievements in businesses and the GENERALTECBrand rise to popularity,Green Square Company expanded its business and formed more companies in the UAE. Now Green Square Group of Companies comprises of below mentioned sister concern companies in the UAE:

  • Green Square Elect Devices Trading, Sharjah UAE.
  • Noor al Fajr Elect. Devices Trading, Sharjah UAE
  • Green Square Elect. Devices Trading Br 01, Sharjah UAE
  • Green Square Electrical Equipment Trading LLC, Dubai, UAE.


Now we have four showrooms in prime locations and thirteen warehouses in U.A.E with the storing capacity of 50000 square feet in different locations.


Generaltec manufactures its products in Italy, Spain Turkey, China & Pakistan which are efficient and the best in the industry. Its diverse manufacturing sources &research and development facilities help in offering the most innovative products utilizing the latest manufacturing technologies and quality control processes. Generaltec products are sold in over 50 countries in Middle East, Africa and south Asia through a strong network of distributors.


Our Moto is to provide “Affordable -Luxury” to our customers. The “Affordable – luxury” is not just the marketing slogan to us, it is the core value embedded in our business & in our products.


Our Vision is to be recognized globally and to build a diversified business that provides reliable and accessible products, exceptional service and superior value for our customers.